The Language of Graphic Design An Illustrated Handbook for Understanding Fundamental Design Principles

The Language of Graphic Design An Illustrated Handbook for Understanding Fundamental Design Principles

Anyone wanting to communicate in a foreign language must first fully comprehend its foundations, the language's definitions, functions, and use, or its "ABCs." The Language of Graphic Design, now available in paperback, gives graphic design students and professionals a thorough knowledge of the essential components and concepts of their language—graphic design—including what they are, why they are significant, and how to apply them effectively.

This reference covers work by some of the most successful and well-known practitioners from all around the globe and how they have used these essential principles in their work. It is organized by the components of the graphic design language.

This thorough guidebook is a more insightful, memorable, and motivating reference resource for beginning design students as well as young designers just starting their careers since it looks at both student and professional work.

Richard Poulin is a co-founder, design director, and principal of Poulin + Morris Inc., a well-known, interdisciplinary design company with offices in New York City (www.poulinmorris.com). The American Institute of Graphic Arts (AIGA), Communication Arts, Graphis, Library of Congress, Type Director Club, and New York Art Directors Club, among others, have all given their recognition to his work.

Richard is a previous president and board member of the New York Chapter of AIGA as well as a Fellow of the Society for Environmental Graphic Design, the organization's highest distinction. He is the author of Design School Type and Design School Layout, both published in 2017 by Rockport Publishers (Rockport Publishers, 2018). He is a resident of New York.

The Language of Graphic Design An Illustrated Handbook for Understanding Fundamental Design Principles